POOH HEFF: February 2009

THE TAKEOVER ON XHTO 104.3 HIT FM
(FIXING THE BAD RAP HIP HOP HAS IN EL PASO)

POOH HEFF ALSO KNOWN AS THE MAYOR OF THE NIGHT TIME WILL MAKE HIS
RETURN BACK TO RADIO ON
MONDAY FEBRUARY 16TH 2009 AT HIS NEW HOME RADIO STATION XHTO 104.3 HIT
FM. MONDAY THRU FRIDAY 7 PM TILL 11 PM.

POOH HEFF (STARTED AS POOH 1) BEGAN HIS RADIO CAREER IN 2000 AT KPRR
EL PASO POWER 102 IN PROMOTIONS AND HOST OF THE MIX SHOW (FRIDAY NIGHT
HOUSE PARTY & SATURDAY NIGHT STREET PARTY) WORKING BESIDE THE BEST IN
RADIO. BEING MENTORED BY THE LIKES ON JOHN "CANDYMAN" CANDELARIA AND
VICTOR STARR POOH UP'D HIS MIC SKILLS TO HAVE THE #1 MIX SHOW RATINGS
IN EL PASO. POOH ALSO A TURNTABLE AND CLUB DJ, MARC X TOOK POOH UNDER
HIS WING TO MAKE HIM UP HIS GAME TO THE NEXT PLATEAU. AS POOH CLIMBED
THE RANKS IN RADIO HIS BOSS AT THE TIME BOBBY RAMOS GAVE POOH HIS SHOT
AS THE NIGHT SHOW HOST FROM 7P TO 12A MONDAY THRU THURSDAY. THERE WERE
OBSTACLES THAT POOH HAD TO OVERCOME THROUGH THE YEARS BEING ON THE
RADIO I.E. BEING THE ONLY AFRICAN AMERICAN JOCK ON THE AIR (AT THE
TIME) IN A HEAVY HISPANIC MARKET, BEING PUT ON HOLD BY ARTIST AND
LABELS BECAUSE OF THE LACK OF EXPERIENCE AND NOT BEING TAKEN SERIOUSLY
AS A PRODUCER AND ARTIST. ALL THE HARD WORK PAID OFF AS HE DEVELOPED,
ALONG SIDE KIDD KRISS AND MARC X, THE #1 NIGHT SHOW IN THE CITY WITH
RECORD BREAKING ARBITRON NUMBERS. MAINTAINING THE #1 NIGHT SHOW FOR 3
CONSECUTIVE YEARS WASN'T EASY, BUT IT WAS DONE. THE ORIGINAL NAME OF
THE NIGHT SHOW WAS SIMPLY PUT "DA SHOW", LATER TO BE CALLED "CRACK
RADIO", POOH WORKED CLOSELY WITH BOBBY RAMOS, KIDD KRISS AND MARC X
AND THEN LATER ON WITH MONICA TO KEEP THE STREETS, HIGH SCHOOLS,
COLLEGES AND HOUSEHOLDS ON LOCK. POOH'S CAREER ENDED ABRUPTLY BY THE
FIRST WAVES OF LAYOFFS DONE BY CLEAR CHANNEL COMMUNICATIONS ON
DECEMBER 14TH OF 2007. INSTEAD OF POOH SOAKING IN DEPRESSION OR SELF
LOATHING, HE WENT ON TO DO THINGS THAT CERTAIN PEOPLE DIDN'T TAKE HIM
SERIOUS IN. HE MADE A SLEUTH OF MIX TAPES THEN LATER TOOK "CRACK
RADIO" TO THE INTERNET(ALL AVAILABLE FOR FREE DOWNLOADS AT
MUSICV2.COM/ARTIST/POOHHEFF) WITH HIS FRIEND CITE(ARTIST) WHERE HE
STILL MAINTAINS OVER A THOUSAND LISTENERS A WEEK. POOH ALSO TOOK A
SUPPORTING ACTOR ROLE IN THE UPCOMING MOVIE "BORDER LORDS II", THOUGH
HE HAS NEVER ACTED POOH NEVER TURNED DOWN A CHALLENGE. POOH ALONG WITH
MARC X FORM "DEADLY DUO/GECKO BROS" ARE ABOUT TO TAKE THE WORLD BY
STORM WITH THEIR MIX TAPE SERIES "CHRONICLES OF THE GECKO BROS."
(ALSO AVAILABLE AT MUSICV2.COM/ARTIST/POOHHEFF).

AFTER TAKING THE YEAR HIATUS TO TRY OTHER THINGS POOH HEFF IS FRESH,
GREAT SLEEP AND RE INVENTED HIS SELF TO JOIN HIS NEW FAMILY AT XHTO
104.3 HIT FM, WHO HAS HEAVY HITTERS SUCH AS DARIO, DJ JAVI, DJ PAT C
AND JOHNNY KAGE AMONGST OTHERS. WITH XHTO RELAUNCHING THE STATION FOR
THEIR ANNIVERSARY, FRANCISCO AGUIRRE(VICE PRESIDENT) AND MARIA ELENA
LAZO(BUSINESS MANAGER) FELT THAT POOH HEFF WAS THE PERFECT FIT TO
THEIR LINEUP. STARTING MONDAY FEBRUARY 16TH OF 2009 POOH HEFF WILL
LAUNCH HIS NEW SHOW ADEPTLY TITLED "THE TAKEOVER." ON THE NEWLY
REVAMPED SHOW DJ PAT C WILL CONTINUE HIS WORK AT 10 PM WITH "HITTIN'
THE CRATES" AS WELL AS POOH GOING BACK TO CLAIM THE STREETS WHO HE
WORKED HARD FOR, FOR THE LAST 8 YEARS. AS CLEVERLY BY LL "DON'T CALL
IT A COME BACK, I'VE BEEN HERE FOR YEARS!" THE REVOLUTION HAS STARTED
WHERE WILL YOU BE? --
POOHHEFF.BLOGSPOT.COM
contact Pooh Heff @
915-276-2524
or
poohheff@sprint.blackberry.net